Client :: Google Tech Publishers
Gtech Publishers needed a logo redesign to represent the department's updated ideal "dream state" of employees across their offices worldwide. The brief required the abbreviations of Foundation, Innovation, and Transformational Troubleshooting–FITT.
They wanted their employees to aim from spending 70% of their time troubleshooting to now 50%. This change would allow them to now allocate 40% of their time on foundation and innovation project work.
In order to stay unified under Google's existing brand, the company's colors and primary typeface were used.