In a category dominated by unhealthy convenience, Just Salad reimagined what a quick-serve restaurant could be by offering accessible, fresh, plant-centric meals in busy business districts. Since 2006 the chain has grown to over 70 locations worldwide while pioneering best-in-class sustainability measures. It’s home to the world’s largest restaurant reusable bowl program and was the first U.S. restaurant chain to carbon label its menu. And yet, for all its incredible standards – not to mention a delicious menu – Just Salad was not being seen as the category leaders they are.

They came to BBMG to help them elevate the emotional core of their brand purpose and push their creative boundaries to differentiate the brand identity, fuel customer growth and loyalty, and make them the go-to choice for everyday health enthusiasts for whom taste is as important as doing right by the planet.