Kitsby grew out of a love of baking and a craving for home, an idea that sparked when owner, Amy Hsaio, was away from home for college. Being an avid baker herself, she loved exploring different recipes from around the world. Her goal was for her recipes and kits to create more meaningful experiences around the kitchen and at the table. The business which was formerly called “Simple Spoons,” needed a logo redesign after discovery and research led to a new tagline “Adventure deliciously,” and the name “Kitsby” –a nod to the origins of the business in selling baking kits. The final logo was a play on the idea of a hot air balloon as a whisk to represent the company’s mission of helping customers taste the globe through food.