Design Nation is an all-expenses paid conference focused on bridging the gap between the growing awareness and application of design and the stagnation of deeper design education in colleges nationwide. After a successful partnership to rebrand the conference for Design Nation 2021, we were brought back to help evolve the brand to signal a new year and theme. To ensure we continue to grow equity into the design conference, we retained the logomark and framework we created for Design Nation 2021, but updated the colors of the expression and added additional elements to better capture the 2022 theme of “Transformation”.