Smack Productions
Smack Productions is a Brooklyn based events and media collective designing and curating live music experiences for those who share a love and appreciation for electronic music, particularly in the bass music community. After having been to a myriad of shows in the city, the founders being passionate about sound and production sought to create their own company with the goal of bringing consistent, high-quality, and innovative productions to venues throughout New York City. Founder Chris Meija came to me with an ask to create an identity with an edge, but still genuine and inviting enough to be a brand where people from all backgrounds can come together on the same wavelength and feel the power of music to heal and empower.
Role –
BRAND IDENTITY
ACTIVATION
SOCIAL MEDIA
Team –
ANNIE YANG, CREATIVE DIRECTOR & DESIGNER
CHRIS MEJIA, CO-FOUNDER
KAREN CHOI, CO-FOUNDER
STEVEN, CO-FOUNDER
In response to creating an edgy, but still genuine and fun brand, “Lightning Boy” was born to resonate and appeal to a modern audience. The lightning bolt has long been a symbol prevalent in the music scene, used for its universally understood meaning of power, speed, and the ability to send shockwaves through a crowd.
